Market Insights

Etsy’s new-age zero waste initiative

Etsy, zero waste, New York City, Living Building Challenge, DIVERTsy, LED

Etsy, a peer-to-peer handmade items marketplace has proposed to implement its green goals across the company’s global offices by 2020. The company claims its new corporate campus headquartered at New York City is one of the most environment-friendly structures worldwide. 

Devon Leahy, director of sustainability and social innovation at Etsy said, “Reducing waste and consumption was good for the company’s business. We believe that our efforts to minimise environmental impact can have a favourable effect on operating costs in the long term, so this commitment is both good for the planet and our bottom line.”

According to Business Green, the components used for the building are well-suited for the environment. The wood material are restored and reused; some collected from responsibly managed forests under Forest Stewardship Council (FSC) certification. The material used for internal and external installations including tablets and phones are proof-checked for toxic or harmful components. Nearly 60% of the material was sourced from within 500 km radius of the site.

In addition, 12kw of solar panels are fitted onto the rooftops of the building. This means, Etsy could possibly save up to 80,000kWh of energy each year. LEDs and workstations near windows make room for natural and cost-effective lighting.

The company’s green advancements will positively impact the environment and moods of its employees. The initiative has helped Etsy to control more than 90% of landfill waste during construction. Etsy’s own software—’DIVERTsy’ is specifically designed to track its zero waste progress. The company has also devised a plan to try the software system with other firms in order to manage their waste reduction behavior.

The structure is now Living Building Challenge (LBC)-petal certified – a rigorous certification for green buildings that strive for the lowest possible energy footprint.

MI Newsdesk

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